A new rule from the Telecom Regulatory Authority of India (TRAI) starting November 1 could greatly affect how important messages, like OTPs for online payments, are delivered. Telecom companies are worried that these changes might disrupt key communication between businesses and their customers.

Telecom Regulatory Authority of India (TRAI)

TRAI set new rules requiring telecom companies to make sure that messages from Principal Entities (PEs) to customers can be traced.

These rules will start right after Diwali, on November 1.

They will affect many industries, including banks and online shopping sites.

Online payment

Messages that do not have clear sender information or have mismatched details will be blocked, which could disrupt services that rely on One-Time Passwords (OTPs) for online transactions and deliveries.

With around 1.5 to 1.7 billion commercial messages sent each day in India, any issues with message delivery could cause major service problems.

Many Principal Entities (PEs) and telemarketers are reportedly not ready to follow these new rules, as they haven’t set up the needed technology to track message traffic properly.

This has led to requests for more time to adapt and reduce possible disruptions.

On a brighter note, some e-commerce companies are already using alternatives like sending OTPs through WhatsApp and shopping apps to avoid issues.

The industry is asking TRAI to allow a “logger mode” when the rules start on November 1, so messages can keep going without interruption even if there are problems.

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